What's Poppin' San Antonio — the local media and discovery platform by Rich Thames. Advertise your business, event, or brand to San Antonio.
For Businesses • Media Kit • San Antonio, TX Advertise With What's Poppin' →

Questions about packages, timing, or fit? Call or text Rich directly: (210) 880-5324 • [email protected]

📞 Call / Text Rich
The Platform

What is What's Poppin' San Antonio?

A local media and discovery platform created by Rich Thames to help San Antonio residents know where to go, who to support, and what is happening across the city. The platform connects local businesses, event organizers, venues, creators, nonprofits, and community organizations with an engaged audience through a weekly Live show, newsletter, website, and social media promotion.

Know where to go. Know who to support. Know what's happening.

The Promotion Ecosystem

Five ways your promotion reaches San Antonio

01

Weekly Live Show

Recurring social broadcast highlighting events, businesses, community news, opportunities, and Rich's Picks.

02

Weekly Newsletter

Curated guide delivered to readers and hosted at RichThames.com/whats-poppin.

03

Social Media

Promotional video distribution across TikTok, Facebook, and Instagram.

04

Website

Evergreen destination for event discovery, business spotlights, advertiser information, and booking.

05

Community

Built-in connection to San Antonio audiences, local events, entrepreneurs, and the Rich AF Village ecosystem.

Audience & Performance

The numbers behind the platform

100K+
Combined social media followers & subscribers
$258K+
Revenue attributed to ads featuring Rich's content
$175K+
Documented advertising spend featuring Rich's content
1.47×
Historical return on ad spend
98%
Outperforms 98% of similar creators (TikTok One)
14 Years
U.S. Air Force service

Historical campaign performance and platform-reported metrics are provided as evidence of prior results and do not guarantee future performance.

Core Promotion Packages

Pick the package that fits your goal

Event Listing
FREE
  • Event on What's Poppin' calendar
  • Newsletter consideration
  • Subject to editorial approval
Submit Event →
Social Promo
$97
  • 1 promotional video
  • TikTok, Facebook OR Instagram
  • Business/event tagging
  • Clear CTA
Book This →
Social Blast
$249
  • Promotional video on all 3 platforms
  • TikTok + Facebook + Instagram
  • Tagging
  • CTA & link
Book This →
Featured Spotlight
$497
  • Dedicated video feature
  • Weekly Live mention
  • Newsletter feature
  • All 3 social platforms
  • Tagging & CTA
Book This →
Premium Options

For bigger stages and bigger goals

Weekend Takeover

$797–$997

Featured placement, dedicated Live segment, newsletter hero placement, social video, and supporting stories.

Book This →

Monthly Partner

$997–$1,497/month

Recurring weekly exposure across the Live show, newsletter, website, and social media. Best for businesses that want consistent top-of-mind visibility.

Book This →

Custom Campaign

Custom quote

Tailored campaign built around a launch, grand opening, recurring event, seasonal push, product, nonprofit initiative, or specific business objective.

Book This →
What's Included

What comes with paid promotions

Weekly Live Sponsorship

Sponsor a segment of What's Poppin' Live

The weekly What's Poppin' Live is designed as a recurring local show rather than an open-ended livestream. Recurring segments create natural sponsorship inventory without overwhelming viewers with advertising.

Rich's Top 5

Five events or experiences worth knowing about that week.

Black Business Poppin'

Featured local or Black-owned business spotlight.

Where We Pullin' Up?

Rich's personal weekend recommendation.

What's Poppin' Family?

Community-submitted events, recommendations, and audience interaction.

Next Week Preview

Early look at upcoming events and opportunities.

Category sponsorships can also be created for Date Night, Food & Drink, Health & Fitness, Family, Networking, Live Music, or other recurring verticals. Presenting sponsorship of the entire weekly Live can be quoted separately — ask for a quote.
How It Works

Submission guidelines & scheduling expectations

For event consideration, provide:

  • Event/business name
  • Date and time
  • Location
  • Category
  • Admission price or "Free"
  • Flyer or approved visual
  • Ticket/registration URL
  • Instagram/social handle
  • Short description and primary call to action

Free listings are not guaranteed. Paid placement secures the promotional inventory described in the purchased package, subject to scheduling and content suitability.

Creative & scheduling expectations:

  • Submit complete promotional materials early; 5–7 days before the desired promotion window recommended.
  • Events with hard dates should be booked early enough for content creation, approval, and distribution.
  • Clients are responsible for accurate event details, offers, URLs, pricing, and approved brand assets.
  • One primary call to action per promotion.
  • Major revisions, reshoots, rush delivery, travel, or on-location production may require an additional fee.
  • Final placement timing may be adjusted to maximize relevance and audience response.
Recommended Advertiser Experience

The strongest campaigns use the full ecosystem

The strongest campaigns use the full ecosystem: a promotional video creates awareness, the weekly Live adds personality and trust, the newsletter gives the offer another touchpoint, and the website provides a destination viewers can revisit. This repetition is what turns a one-time impression into local familiarity.

Promotion booked→ Content created→ Live feature→ Newsletter placement→ Social distribution→ Traffic, awareness & customer action
Who This Is Best For

If you need San Antonio to know your name, this is for you

Restaurants, bars, lounges, and food trucks Concerts, festivals, markets, and community events Service-based businesses Retailers and product brands Gyms, wellness, and fitness businesses Venues and entertainment businesses Nonprofits and community organizations Creators, artists, and local personalities Grand openings, launches, and recurring events
Rich AF Village Member Advantage

Village members get more than a discount

Rich AF Village members may receive preferred promotional rates, added-value placements, or member-only opportunities. Rather than relying only on deep discounts, member benefits can include bonuses that preserve the market value of What's Poppin' advertising inventory.

Join the Rich AF Village →

FAQ

Common questions from advertisers

Prefer to ask live? Use the chat bubble in the corner, or call or text Rich at (210) 880-5324.

What's the cheapest option?
Event listings on the What's Poppin' calendar are free (subject to editorial approval). The cheapest paid package is Social Promo at $97: one promotional video on TikTok, Facebook, or Instagram with business/event tagging and a clear call to action.
How far ahead should I book?
Submit complete promotional materials 5–7 days before your desired promotion window. Events with hard dates should be booked early enough for content creation, approval, and distribution. Availability is limited by weekly inventory.
What's included in the $497 Featured Spotlight?
The $497 Featured Spotlight includes a dedicated video feature, a mention on the weekly What's Poppin' Live, a newsletter feature, distribution on all three social platforms (TikTok, Facebook, Instagram), plus tagging and a clear call to action.
Who is this best for?
Restaurants, bars, lounges, and food trucks; concerts, festivals, markets, and community events; service-based businesses; retailers and product brands; gyms and wellness businesses; venues; nonprofits and community organizations; creators, artists, and local personalities; and grand openings, launches, and recurring events.
What perks do Rich AF Village members get?
Rich AF Village members may receive preferred promotional rates, added-value placements, or member-only opportunities — bonuses that preserve the market value of What's Poppin' advertising inventory rather than relying only on deep discounts. Join at skool.com/richafvillage.
How do free listings work?
Submit your event with the name, date and time, location, category, admission price, flyer, registration URL, social handle, and a short description. Free listings are considered and subject to editorial approval — they are not guaranteed. Paid placement secures the promotional inventory described in the purchased package.

Book Your Promotion

Fill out your business info, submit, and pay with Zelle — it's that simple.

Your booking request goes straight to Rich. On the next screen you'll get the exact Zelle payment instructions for your package — your promotion is locked in once payment lands.

Prefer to talk first? Call or text (210) 880-5324 or email [email protected].

Promotion availability is limited by weekly inventory.

Call or text Rich directly: (210) 880-5324 • [email protected]

📞 Call / Text Rich